“Be the first, be unique, be different”. This philosophy has enabled Hublot to gain a remarkable reputation for excellence in the space of just a few decades in the fiercely competitive high-quality timepiece market. This focus is perfectly embodied in the art of fusion that Hublot has constantly advanced since 1980, when it designed its first watch combining natural rubber and gold. In 2004, the brand made this art of fusion the cornerstone of a founding spirit, expressed in infinite variations with a blend of traditional watchmaking savoir-faire, cutting-edge technologies and unexpected materials. In 2005, the Big Bang collection, a chronograph with an elegant, contemporary design, enjoyed resounding international success. In its 14,000-square-meter Manufacture on Lake Geneva in Switzerland, Hublot is constantly pushing the boundaries of horological innovation.